Amazon Post Management
Amazon Posts Management Services
Boost Your Discoverability and Gain More Followers
Launched in late 2019, Amazon Posts is an exciting image-based Amazon social media platform with great potential. At Vabinor Web IT, an esteemed Amazon advertising agency, we can assist you in capitalizing on this emerging trend and achieving remarkable outcomes. By leveraging our expertise, you can position your brand on your competitors' listings at no cost, showcase your products through captivating lifestyle content, and experience an increase in sales through our expertly crafted Amazon Posts strategy.
What Are Amazon Posts?
Impress Your Customers With Stunning and Unique Lifestyle Content
Amazon Posts is an innovative social media initiative by Amazon aimed at enhancing brand and product discovery. It serves as an effective Amazon Advertising solution, enabling you to highlight your products through carefully curated lifestyle content.
Through Amazon Posts, your content is presented to a targeted audience, allowing shoppers to seamlessly make purchases directly from your Amazon product listing.
Currently in beta, Amazon Advertising Posts is a free feature accessible to sellers and vendors enrolled in the Amazon Brand Registry in the United States. Take advantage of this powerful tool to boost your brand visibility and drive sales on Amazon.
Amazon Post Elements
An Amazon Post resembles a standard social media post, featuring your brand logo, name, image, and caption. However, what sets Amazon Posts apart is its unique purchasing feature. When shoppers come across your Posts and find value in them, they can choose to “Follow” your feed, allowing them to receive updates on your latest Posts. Moreover, they have the convenient option to purchase the products showcased in the Posts directly from the platform. This seamless integration of content and commerce enhances the shopping experience for customers and provides a valuable marketing opportunity for brands on Amazon.
Profile banner: Displays your brand name and logo
Custom image: Uploaded images that help showcase your products
“Show product” icon: Displays an associated product listing preview
Caption text: Customized Post captions to communicate your message
Category tags: Relevant product categories automatically tagged by Amazon
Where To Find Amazon Post
Shoppers primarily encounter Amazon Posts on product detail pages when using the mobile app or accessing Amazon through a mobile web browser. These Posts are prominently displayed under the “Related Posts” section. By clicking on an image, shoppers can explore a feed of related posts. Additionally, they have the option to click on category tags, which will lead them to the respective category feed. Furthermore, shoppers can click on the seller’s logo or name to access the seller’s brand feed, providing them with more content from the brand.
Product Page Carousel
A carousel of Posts, labeled "Related Posts," can be found near the bottom of the page, above the "Customer Questions" section
Related Posts Feed
A vertical feed appears when you click an image on the related Amazon product feed or "Related Posts."
Category-Based Feed
Clicking one of the category tags reveals a vertical feed.
Brand Feed
Clicking on the profile banner reveals a vertical feed.
Expert tip: Posts are primarily viewed on mobile devices, but there is a way to access them on desktop. Sellers receive a unique and case-sensitive URL in the format: amazon.com/posts/brand/YourBrandName.
This URL can be used to promote your brand feed on other social media platforms. Share it in your Facebook or Instagram posts to invite your followers to explore your shoppable feed on Amazon. You can also include the link in your SMS or email marketing campaigns
Why Use Amazon Post?
Leverage a New Way To Engage Your Online Audience
Posts offer an engaging Amazon social media experience for shoppers and sellers, combining content and seamless shopping. It’s a valuable tool for Amazon social media marketing, providing brands with a great opportunity to expand their reach. Leverage this free platform to connect with more shoppers and engage your online audience.
Boost Product Discovery and Sales
Amazon Posts introduces a new customer touchpoint, allowing shoppers to discover your brand and access your Amazon product listing. With a direct link to your brand feed on the Amazon app, mobile browser, and desktop, you can enhance your presence on the platform, boost brand awareness, and increase revenue potential.
Show Up on Competitor Listings for Free
On Amazon Posts, brands have the opportunity to appear on competitor product detail pages without paying. This automated feature provided by Amazon allows you to stand out from your competitors. Currently, it is free to use, making it a risk-free option for your business. Our Amazon advertising agency can assist you in optimizing your time and resources for the best utilization of Amazon Posts.
Showcase Your Products Creatively
Posts on Amazon provide you with the freedom to go beyond the traditional product-only images on a white background. You can now create engaging captions that resonate with your audience, while adhering to Amazon Post guidelines. Through captivating lifestyle images, you can take your followers on a visual journey that serves as social proof for your brand. This is an opportunity to showcase your brand personality and elevate your Amazon content to the next level.
Build Your Community on Amazon
Posts on Amazon allow you to personify your brand and foster a community of loyal followers. In today's digital landscape, online content and engagement standards are higher than ever. By going beyond the transactional aspect of eCommerce, you can build meaningful relationships with your Amazon audience. At our Amazon agency, we specialize in full-funnel marketing strategies that enable you to share your brand story and connect with your ideal customers.
Best Vabinor’s Amazon Posts Management Services
Supercharge Your Results and Build an Active Online Community
Amazon Posts Profile Creation and Set Up
Creating Amazon Posts requires signing in with your advertising console or Seller Central credentials. At our Amazon advertising agency, we understand the prerequisites needed to get started, including the appropriate type of Amazon account, Amazon Brand Registry enrollment, and having an Amazon Store. We assist you in overcoming any barriers that may hinder the creation of your Posts profile.
Amazon Advertising Posts Strategy
Amazon's algorithm determines the placement of your Posts based on relevance and engagement. Our agency creates a tailored strategy to optimize your Post reach, increase engagements, and expand your follower base. We carefully curate your brand feed and schedule Posts to enhance visibility. As engagement grows, Amazon will prioritize showing your Posts to a wider audience.
Stellar Product and Lifestyle Content
With Posts, you can showcase your products in unique ways and demonstrate their versatility. Our team creates compelling lifestyle content that resonates with your target audience and inspires them to make a purchase. Additionally, we prioritize high-quality and optimized product images to provide an excellent customer experience on your product listings.
Amazon Post Optimization
We strategically associate your products with your Posts using Amazon Standard Identification Numbers (ASINs). Our Amazon Posts services ensure that the appropriate ASIN and product listing are included in every Post, maximizing conversions. We also optimize your product details, pricing, and star rating using effective Amazon product listing optimization techniques.
Amazon Post Creative Submission
We adhere to best practices when submitting your Amazon Posts for approval and handle any cases of rejected creatives. Our team carefully formats all your Amazon Posts to maximize functionality and optimize visual elements. We ensure that each image aligns with Amazon Posts' creative acceptance policies, including color format, display aspect ratio, file format, maximum file size, and resolution.
Amazon Post Copywriting
Our Amazon marketing agency takes care of creating and managing all of your Amazon Post captions. We customize the captions to match your brand voice and emphasize the unique features that set you apart from competitors. We also help you craft a clear call-to-action to encourage browsers to become buyers. We are aware of the highly specific restrictions on caption text that sellers may not be aware of, and our team gets creative while ensuring compliance with Amazon's guidelines.
Amazon Posts Analytics
Amazon Posts offers valuable data and a downloadable report that provides insights into viewable impressions (views), engagement (clicks), and engagement rates. This data reveals the number of shoppers who clicked on your Post compared to those who saw it. Our Amazon marketing agency utilizes this performance data to determine the optimal times to publish your Amazon Posts for maximum return on investment. We analyze the performance of your Posts and identify what resonates with your followers, allowing us to optimize your Posts based on data-driven marketing decisions.
Quality Assurance
We have a comprehensive quality assurance process in place to ensure the highest quality of your Amazon content. This includes monitoring the publishing process, ensuring proper product load time, and verifying the correct display of your Posts. Our goal is to make sure that every Post captures the attention of your followers and sets you apart from your competition. Additionally, we strictly adhere to all Amazon Post compliance guidelines, ensuring that no prohibited products or content are posted.
Why Choose Vabinor for Your Amazon Posts Services
Supercharge Your Results and Build an Active Online Community
Award-Winning Amazon Agency
Our reputable full-service Amazon agency has consistently been acknowledged as a leading Amazon marketing company by esteemed industry experts. Our success is rooted in our unwavering dedication to our clients' objectives and the strong partnerships we have forged. We stand out by maintaining transparency, setting realistic expectations, and conducting our work with utmost honesty and integrity.
Custom Amazon Advertising Posts Strategy
At Vabinor, we recognize that each business is unique, and we don't believe in applying generic solutions. Our approach to Amazon Posts services is highly customized to meet your specific needs. We take the time to thoroughly understand your business goals and objectives, working closely with you to develop a tailored strategy. With a realistic budget in mind, we allocate resources efficiently across various strategies to maximize your results. Your dedicated Amazon marketing manager will be there every step of the way, crafting a comprehensive and personalized approach to help you achieve the desired outcomes.
Content Marketing Expertise
Amazon Posts revolves around captivating and visually appealing content, making a strong Amazon content marketing strategy crucial. With Vabinor as your partner, you can rely on our experienced Amazon marketing managers to think creatively and devise innovative approaches to showcase your products. We understand the importance of standing out from the competition and will work diligently to find unique ways to highlight your offerings. As a reputable digital marketing agency with over +5 years of industry experience, we have the knowledge and expertise to guide you towards success on Amazon. Trust us to be your strongest ally in achieving your Amazon goals.
We Specialize in eCommerce Marketing
As an eCommerce marketing agency, we go beyond being just an Amazon marketing agency. Our expertise extends to various aspects of eCommerce, including optimization, SEO, PPC, and web design services. We understand that successful eCommerce sale go beyond having great product photos. It involves leveraging all of your brand's resources to create a comprehensive strategy. Our team of experts pays special attention to your customer questions and reviews, as they provide valuable consumer insights that can be used to improve your SEO and online content. By analyzing and utilizing this data effectively, we can help optimize your eCommerce presence and drive better results for your business.
We Stay Ahead of the Curve
As a top Amazon marketing agency, we pride ourselves on being at the forefront of industry trends and developments. This enables us to provide our clients with the most effective strategies and capitalize on optimal opportunities to promote their brands. Given that Amazon Posts is currently in beta, we are committed to aligning our Amazon social media approach with the latest available information.
Transparency and Measurable Results
Vabinor Web is a data-centric Amazon management company that prioritizes Amazon product listing optimization. We employ meticulous analytics and tracking to ensure accurate data-driven decision-making. Our Amazon marketing manager utilizes advanced performance tracking methods to monitor progress and provide regular reports. We believe in making data easily accessible to our clients, empowering them with insights at all times
Vabnor Web is a professional Amazon advertising agency growing Amazon brands since 2021. Trust our Amazon management company to show a new side to your brand through curated lifestyle content and continuous engagement. Through our Amazon Posts services and Amazon listing optimization, we grow your customer base and build brand loyalty.
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