Shopify Development Case Study –
Regis Salons
At Vabinor Web IT, we take pride in developing premium eCommerce and service-based websites for brands across beauty, retail, and lifestyle industries. One of our most comprehensive Shopify projects is Regis Salons, a UK-based hair and beauty salon network offering expert hairstyling, grooming, and beauty services nationwide.
Project Background
Regis Salons approached us through LinkedIn, seeking a full-scale Shopify website development for their growing salon brand. They wanted a hybrid platform — one that would showcase in-salon hair & beauty services, while also selling retail haircare products and styling essentials online.
This meant building not just a service showcase website, but a fully functional eCommerce + appointment-driven digital platform.
They required:
- 40+ structured pages for Services, Products, Locations, Offers, Careers, and more
- Shopify-based store setup with category filters, product variants, and secure checkout
- Salon Locator and Online Booking Support
- Blog & Education Section for Haircare Tips and Style Guides
The Vabinor Web IT team completed the design, development, and content integration within 45 days, at a total cost of $850.
Development Objective
Our mission was to build a scalable, elegant, and conversion-optimized Shopify website that:
Represents the premium identity of Regis Salons
Drives online bookings for hair and beauty services
Generates revenue through eCommerce product sales
Delivers seamless navigation across mobile and desktop
Ranks well on Google for salon service keywords
Project Overview
Framework: Shopify
Country: UK
Timeline: 45 Days
Cost: $850 Only
Client Source: LinkedIn
Developer: Anam Khan
Content Writing: In-house Copywriting Team
To position Regis Salons as a luxury yet approachable beauty brand, we designed the website with:
💇♀️ Minimalistic salon-style layout with pastel tones and elegant typography
🛍️ Shopify-powered eCommerce system with filters for hair type, styling products, accessories
📍 Salon location directory with map integration
📅 Appointment-based CTA buttons like “Book Now”, “Find a Salon Near You”
🖼️ High-resolution gallery and style inspiration banners
📱 Mobile-first structure for on-the-go users
Additionally, we optimized:
- Product Pages with variants, descriptions, FAQs, and Upsell suggestions
- SEO URL Structure for service-based rankings (e.g., /hair-colouring-uk, /best-hair-salon-london)
- Customer engagement loops — Newsletter signup, Offers, Loyalty messaging
Our content team crafted charmingly persuasive and professional web copy, covering:
- Service descriptions — Balayage, Hair Spa, Styling, Grooming, Blowdry
- Product listings with benefit-driven storytelling
- Guide-style blog posts to educate users (e.g., “How to Maintain Colour-Treated Hair”)
- Conversion-focused CTAs — “Treat Yourself Today”, “Book Your Spot”, “Shop Now & Shine”
Tone of writing was luxurious yet friendly, perfectly suited to beauty-conscious audiences.
Within 45 days, we deployed:
✅ 40+ page Shopify website
✅ Full eCommerce + Service Integration
✅ Responsive, fast, and SEO-ready design
✅ Booking structure & lead capture tools
The end result?
- A stunning blend of online retail and salon service branding
- Increased inquiries for appointments
- Improved product sales conversion through a structured store layout
The client appreciated our professionalism, branding consistency, and flawless execution across both design and functionality.
Why This Project Stands Out
Unlike typical Shopify stores that focus only on product selling, this project required a multi-purpose setup for both service booking and eCommerce sales. While agencies typically charge $2000–$3000 for such hybrid builds, we delivered it all at just $850.
Want a Salon or Ecommerce Website Like Regis Salons?
Whether you’re running a beauty brand, salon chain, product line, or lifestyle store, we can help you launch a conversion-optimized Shopify or WordPress website — blending design, storytelling, and sales strategy.
✅ Starting at just $799
✅ Delivered within 30–45 Days
✅ Includes Design + Development + Content
👉 Contact Vabinor Web IT and let’s build your beauty brand’s digital empire!